Ben Archer

Address: 4/29 St Benedicts St, Eden Terrace, Auckland, New Zealand, 1010
Telephone: +64 9 368 4866
Email: Send an email

Member profile

Introduction

Ben Archer
Today’s graphic design consumption is like eating out; not only have the restaurants got better, but the public is more discerning too.

These days, you can have a conversation with people outside the discipline (including clients) about why Helvetica is like 'the instant mashed potato of the design kitchen’ – and they’ll get it.

Similarly, with colour, line, tone, texture, mass, words, pictures, balance, space and all the things that go to make up a working visual grammar... I know, because these have been my staple diet for 20+ years.

So if you want your design solutions to look and taste better – you should talk to me.

Expertise

Print
Design and art direction for magazines and books. Commissioning and direction of photography and illustration. Custom lettering, type design, and typographic layout. Collateral design for branding, marketing, advertising and point-of-sale. Project management and supervision.

Web
Website design for commercial services and products. Media-rich email marketing.

Educational
Curriculum design, subject lectures, course handbooks, project outlines, assessment guidelines and study notes. Extensive software tuition with industry-standard graphics applications.

Editorial
(English language) proof-reading and editing for web and print.

Clients

Dalton Fine Paper
MacMillan Publishers
Pearson Publishing
Tandem Press
Reed Publishing
New Zealand Magazines/APN
SRA/Metropolis Advertising
Neilson Scott Advertising
Haines Advertising
Oliver Young
Hill & Knowlton Public Relations
The Sunglasses Company
Food For Life
Lily-O Clothing
Devonport Arts Festival
Unitec
AUT University
Media Design School

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