How to find a designer

Introduction

Are you looking for a graphic designer who can help you develop identities, build brands and communicate ideas?

One who can design logos, websites, labels, packaging, publications, magazines, annual reports; or advertising materials, posters, livery, signage, exhibits, installations and the many other communication and experiential tools for your products and services.

AGDA has been advancing the value of designers for more than 20 years through member resources and as the industry authority for the design profession.

As the peak association of independent graphic design professionals in Australia, AGDA is made up of a national pool of individual designers and studio owners with an extensive range of design services underpinned by a Code of Ethics

The AGDA database identifies by name, location and expertise for you to review their profile and capabilities. If you have a shortlist to select from, use the AGDA 7-Step Selection Checklist to assist in making your final decision.

AGDA is a wealth of information, contacts and ideas you would be hard-pressed to ignore.

AGDA 7-Step Selection Checklist

1. Professional chemistry
   To achieve good results, you need a good relationship based on respect and trust. It is important to know who you will be dealing with and that there isthe chemistry there to work well together
2. Understanding the client’s needs
   Your design firm must understand what your needs are, who your audience or market is, and the project constraints (time, budget, materials, approvals)
3. Design process
   Different design firms have different design processes. They vary in degree of formality, documentation and account management. You need to select a firm with a management approach that suits your company and you.
4. Track record
   Look at their previous work. Ask questions about the original brief and the success of the project in fulfilling that brief. Was there anything learnt from that project or others by either them or the client that would benefit your project?
5. Referrals
   Ask the design firm for referrals so that you can speak to their other clients about satisfaction with the working relationship and the results. In this way, it is similar to what you would do if you were hiring an employee
6. Fee Structure
   Ask them how their fees are structured (with a breakdown where necessary) so that you can budget for other projects as they arise.
7. Value for money
   Different clients have different objectives and budgets. It is unreasonable toexpect high budget results on a low budget. Conversely, if it is a major project with a big budget, you will want to be sure that your design firm thoroughly understands and can handle the extra project management load these types of projects carry. ‘You get what you pay for.’